8 things I learned from my year-long daily blogging experiment

Edit: 14 June 2018: Link to blog post referred to in item 8 and its description removed due to subject of blog post being oversensitive and threatening to lawyer up.

It’s been a month since my last post and I’m only feeling slightly guilty about it. Having done a full year of daily posts, I feel like I earned a break even though in a way it might have been easier to continue; however, while the experiment got easier with time – predictably, I suppose – writing daily didn’t become a habit that I had to feed. Yes, there was a residual guilty feeling that I should have been blogging – comparable to the feeling I got after finishing my finals at university after a months of revision – but that wasn’t enough to make me carry on. I think, in part, because of my extreme stubbornness: in my mind, because I had set the parameters for the challenge and met my obligations, it would have been an insult to the idea that we have free will if I had carried on. I’m a giant idiot, I know.

Anyway, what did I learn from my stupid resolution/experiment?

  1. While I hate arbitrary targets, forcing myself to write every day gave a certain structure to the day and made me more mindful of what I’d read about or had done. Mindfulness is very trendy at the moment, isn’t it?
  2. Writing every day didn’t increase the quality of my writing, at least not in my view. I know there’s this idea that  writing’s like a muscle that needs to be exercised but sometimes the obligation to write something, anything, meant that any old crap would go up with little quality control.
  3. It’s good to let go of the quality control when you’re a perfectionist. Case in point: despite having had the latest concept for my food blog in my mind for two years now, I still haven’t put anything up because I want the first post to be perfect.
  4. Blogging every day made me tweet less. I’m pretty sure my tweet rate has shot up in the past month. I’m not entirely sure why that should be. I certainly kept reading Twitter because it was a source of ideas for what to blog about but I suppose in an odd way, I was saving up my words and energy for this blog rather than Twitter.
  5. Using song lyrics as blog post titles isn’t a good for SEO. Well, unless you think SEO is about generating as much traffic as possible without any regard to the quality of that traffic. (Ooh, that was a slightly passive-aggressive sentence directed at SEO ‘experts’. Ooh, and now I’ve compounded the passive-aggression by putting quote marks around ‘experts’.)
  6. I deliberately didn’t blog with any regard to SEO – I wasn’t doing this to generate more traffic for the blog – but the fact is my visitor count rose as time went on, so there is some sort of correlation between the amount of content on a site and the number of visits but in my specific case I believe the increased traffic was more along the lines of ‘throw enough crap at the wall and something will stick’ rather than through any considered effort. Obviously in my professional life I care more about quality than quantity but having both is ideal.
  7. If I were to re-do this as an experiment in SEO/content marketing, I’d write about or link to other blogs’ interesting but obscure stuff, hitting a sweet spot between something that’s interesting enough for a relatively sizeable audience that isn’t catered for on many other sites. Until a couple of months ago, the number one post here was George Orwell’s 11 golden rules for making the perfect cup of tea, which was a link post to another site. (In other words, the type of post that is the essence of the original spirit of blogging.)
  8. If I really wanted to chase hits, I would write about something that’s vexing a lot of people but, and here’s the crucial bit, I’d offer some practical advice. By far and away the most popular post on this blog is [redacted due to legal department of subject of the blog post threatening legal action – even though I don’t think they have a case, rather than get into a fight I don’t care about winning, I’ve just taken the post down – because that’s how the law works in reality]. That post is massively out of character for this blog but since it gives a solution to a problem faced by fellow bloggers, not only is it being seen by people doing searches about the problem company – yes, this time I deliberately wrote the title to be SEO-friendly because I wanted to be helpful and really did want people to find the post – it’s been linked to by lots of people, either on their own blogs or in tweets. The other day, Hacker News linked to it and from getting hundreds of views each day, suddenly several thousand visits got logged. I don’t know all that much about Hacker News but I’m guessing it’s a big deal in certain circles!

By the way, the title of this post is a deliberate parody of listicles’ titles. I’m not about to sell my soul for hits – not on this personal blog anyway.

Blue bread

A's blue bread


I’m not sure what prompted the conversation with A that led to the baking of blue bread, but you can see above the result. I suppose I was trying to get her interested in baking bread and somehow the high water content of 24 hour no-knead bread made me think that it would be relatively easy to make coloured bread.

There’s a particular knack with the initial mixing of very wet dough and A is yet to learn it (understandably). This meant the addition of more water than necessary to make sure A could easily get the dry flour to make contact with the dyed water. So much so that I think we ended up with about 97% hydration dough. Even for 24 hour no-knead bread, that’s a heck of a lot and so I’m not surprised the loaf came out shaped more like a cake than a round loaf, since there wasn’t enough ‘hold’ to lift it clear of the sides of the casserole.

The loaf tastes absolutely fine but it’s interesting how its blueness and spongey texture (on account of the very high hydration) makes you expect more of a sweet cake taste, which messes with your taste buds at first.

I think I’ll probably experiment a bit with that and write up the results on the soon-to-be resurrected food blog, seeing as tonight marks the last obligatory blog post of my idiotic 39th birthday resolution to blog each day on here. Reflections on the past 365 days/entries to come tomorrow when I can be bothered, but for now, a massive sense of relief that I’ve made it to the end.

The final weekend of my 30s

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To mark the upcoming Significant Birthday, P arranged for us to have a weekend away in the New Forest. We stayed at a beautiful hotel called The Pig. Looking back at my photos, I’m surprised I didn’t take any of the room we stayed in but it was a lovely example of shabby chic, with wooden floorboards, an enormous bed, a great big painted armoire and a massive bathroom with a huge freestanding bath and double size shower.

We spent Saturday morning at Mottisfont, a National Trust property, and enjoyed the exhibition of Lichfield portraits that was being held there. A surprised me by actively wanting to visit the exhibition and actually looking at the photos properly rather than just rushing around.

We went back to the New Forest after lunch and, on the way back to the hotel, dropped in on Minstead just because we had plenty of time and A had commented that the name, Minstead, was interesting. On the football green in Minstead we came across a few New Forest ponies and pulled over to have a proper look, at which point a few of the ponies came right up to the car for a uncomfortably close look at us. The pony in the picture above stayed with us for a good 10 minutes, I think in the hope that we would have a treat for her. Or perhaps she wanted us to take her home. A, being so familiar with ponies now, took great delight in talking to our new friend and patting her.

After a bit of chillout time in our room at the hotel, we went for a walk in the forest around the hotel. We eschewed the 7.5 mile route suggested, partly because we wouldn’t have made it all the way round before we lost the light but mainly because we thought A would be (rightly) complaining about the length of the walk even before we’d have reached halfway round. As it turns out, the walk we did was still around 4 miles long (we think) and there was hardly any complaint from A until right at the end. Just have puddles, horse poo and being in the middle of nature, away from it all, was enough to keep her engaged and going down the tracks without the need for bribery. I love that about A, how she just loves a puddle to splash in or a hill to run down, despite the attractions of her iPad.

Today we met an old friend and her two children for lunch at the Alice Lisle pub at the south-western edge of the New Forest. The food was great, the kids had fun playing in the pub playground and the adults got to have a good chat. Can’t ask for more than that, really.

And so, after lunch, it was back home. You know what’s great about being home? The fact that it’s great being home. When your home is a place you love coming back to, you know it’s a great one. It doesn’t mean you can’t enjoy a break and some time away but when the only feeling you get when you think of home is a happy one, you’re doing pretty well in life.


The biggest bullshit job titles in tech

The Biggest Bullshit Job Titles in Tech:

Last week, the chilling visage of David Shing was thrust upon the world. Equally horrific was his job title—”Digital Prophet.” That’s something you can be for a living? Yes, and there are plenty of other make-believe jobs out there, too.

The people with these jobs, these exercises in techno-lust imagination, are likely overpaid, doing very little, or both.

No ninjas or rockstars in Valleywag’s list. I guess those terms are just reserved for the job ads rather than the job titles.

The Housemartins – Me and the Farmer

This was playing on 6 Music the other day and, in contrast to her behaviour over the past couple of weeks, A didn’t demand to change the music. Encouraged by this, I played a bit more of The Housemartins’ greatest hits compilation, Now That’s What I Call Quite Good, and A actually seemed to enjoy it. For a while I thought I was losing her to the dark (commercial) side but thanks to Paul Heaton and crew, my indie girl’s back!

Half-term daddy day 2

Took A to the cinema today to see ‘Tinkerbell and the Pirate Fairy’. Now, this is the second of the three films A’s watching this half-term, the other two being ‘Mr Peabody and Sherman’ and ‘The Lego Movie’. P took A to see Mr Peabody on Sunday, while my mum will take A to see the Lego movie tomorrow. So you’ll forgive me for feeling I’d rather drawn the short straw in the cinema trip stakes. This feeling was reinforced when I looked around the sold-out screen and saw lots of very young children, making me prepare myself for a very baby-ish experience.

However, I was pleasantly surprised at how enjoyable the Tinkerbell and the Pirate Fairy was. It didn’t try to inject any adult humour to keep the parents entertained; it just stuck to being a well told, slickly produced story to keep kids entertained and engaged for its 70-odd minute length. I wouldn’t want to see it again but it didn’t make me think I’d just wasted a couple of hours of my life.

The Universe versus Alex Woods

The one good thing about being bed-ridden is having time to read (provided you’re not so ill you can’t even do that, of course), so last night I finished reading The Universe versus Alex Woods.

I enjoyed reading it and it drew some strong emotions from me – tears as well as laughter – and I’d recommend it as a great light read.

The voice used to narrate the story is of a naive 17 year old. Naive yet wise in a way that naivety can be in simply cutting to the truth. It reminded me a lot of The Curious Incident of the Dog in the Night-Time, the narrator of which was someone with Asperger Syndrome. To a certain extent, I was too aware of the technique rather than being absorbed in the narration but that soon dissipated as the story progressed. The final few chapters don’t hold any great surprises in terms of plot – since the ending is sign-posted from the first chapter – but they’re still gripping and, on reflection, surprisingly deep and multi-layered. I think this is something the author, Gavin Extence, would be pleased to hear, given the heavy influence of Kurt Vonnegut on the storyline. I’m not at all familiar with Kurt Vonnegut’s work but from what I can tell from The Universe versus Alex Woods, there’s a lot of meaning that can be teased out from a seemingly simple story, and I’ll definitely be adding Kurt Vonnegut to the reading list.

For me, one of the measures of the quality of pop music is how much it makes you want to reach back into its influences, to go back to the source, and in making me want to read Kurt Vonnegut, The Universe versus Alex Woods is a great book by that measure of success.

Ugh and argh

Right now, I should be laying out and packing my running gear in preparation for tomorrow’s Brighton half marathon and my beat should be beating ever so slightly faster in anticipation.

Instead, my legs are aching – the same sort of ache I should be feeling after the run, not before it – and my head is pounding and my lungs feel like they’re running at half-capacity.

I’ve been generally healthy this past year, but there’s no way I’m getting over this in time. Bloody awful timing.