Channel 4’s not-so-brilliant move on viral video clips

Not very long after the Charlie Brooker Sun video went viral, Channel 4 got it pulled from YouTube. We were exhorted to retweet a link to the Channel 4 site instead. It’s an interesting decision they made – to trade off masses of publicity for their show against getting ‘official’ clicks on their own site.

Thing is, I’m not going to retweet the link because this is what I see when I go to Channel 4’s page:

I can understand Channel 4’s CorpThink about copyright and not getting the whole YouTube-viral vibe. But asking people to retweet a link to a page that relies on a plugin for a proprietary format? Did it really not occur to them to encode the video in a format that would be playable everywhere?

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