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This Virgin America flight safety video is entertaining in itself but it’s also a lovely example of a brand sprinkling its personality on top of something that’s a legal requirement. (This is the kind of thing I’d be posting up on a work blog if I had one running right now.)

Last time I flew with Thomson, they had a safety video with kids doing the acting and speaking. It certainly got my attention, more so than the other approach some airlines take when they get the pilot to say, “We realise lots of you have flown many times before but please do give the safety announcement your full attention.” It’s not bad in itself but it’s kind of lazy, as if someone hadn’t bothered questioning why the legal advice had to be presented in such a boring manner.