Select Page

Parachute Panic iPhone app

I don’t normally blog about games but I just love the graphics in Parachute Panic [iTunes store link] (a new game for the iPhone, available for the introductory price of 59p at the time of writing). The background is ever-so-slightly crumpled notepaper, and the animated figures are stick figures and simple line drawings. It’s the antithesis of the glossy 3D rendered stuff you see elsewhere yet somehow manages to look beautiful for it.

I’m looking to redesign this blog soon and suspect ParaPanic will prove to be a strong influence.

[Edited 9th June to give ‘ParaPanic’ its full name and to add iTunes Store link.]

Measuring content strategy: Not a piece of cake | Words Are Delicious

Measuring content strategy: Not a piece of cake | Words Are Delicious

Interesting blog post that gives an insight into the difficulties of measuring content effectiveness when content is part of an overall design process.  ((There’s an almost incidental insight into the compromises that are made when your company’s culture is most certainly not to sweat the details, although the author of the blog post may disagree with me on the culture.))

This bit in particular I found interesting.

We need to recognize content is the voice of our brand, and we have to take responsibility for what we say to our customers and how we say it. I want us to ask ourselves not, “Will this new content make us more money?” but, “Is this new content right for our brand?”

The company referred to in the blog post is the company I used to work for up until eight days ago, but it seems that a battle we fought and won a couple of years ago in the UK – working with the brand team so that the tone of voice guidelines are an integral part of the overall brand guidelines – is something yet to be tackled at the mothership.

The Bridge Cafe from The Apprentice feature on The Bridge Cafe from The Apprentice: BBC NEWS | Magazine | Fry-ups and dressings down

It probably says an awful lot about me that when the losing team on each week’s The Apprentice gets sent to the Bridge Cafe to bitch at each other, I often think that I’d rather be there having a bacon butty and a cuppa than where the Surallan has sent the winning team for some poncetastic experience.