I’ve seen some statements along the lines of: ‘if you’re a digital marketer and not on Pinterest, then you’re not a digital marketer,’ by people with big followings. This is most unhelpful. It’s another addition to a long list of social media properties that marketers ‘should’ (apparently) care about.
I’ve often wondered what proportion of early adopters to new social sites is made up of ‘social media experts’ signing up just because they feel they have to. A large number of the connection suggestions made to me by Google+, for instance, are the usual social media crowd. (I don’t mean to be snarky; I tend to sign up to a lot of the hyped sites myself out of professional interest.)