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The other day, I asked this on Twitter: “Straw poll: faced with this after clicking ‘unsubscribe’ in an email, what’s your next action?”

In case that’s a bit too small to read, the text is (incorrect spelling ‘unsubscibe’ and visible p tags are as per the original):

Selected Subscription

Please confirm which service you want to unsubscibe for the email address [redacted]:

Weekly Film Times email <p>Don’t miss out on the latest releases at Cineworld Cinemas, tick this box to receive the Weekly Film Times email. You will get the film times for your favourite Cineworld sent to your inbox every week so you can plan your next outing to the cinema.</p>

Button text: Remove

The responses: