The other day, I asked this on Twitter: “Straw poll: faced with this after clicking ‘unsubscribe’ in an email, what’s your next action?”
In case that’s a bit too small to read, the text is (incorrect spelling ‘unsubscibe’ and visible p tags are as per the original):
Selected Subscription
Please confirm which service you want to unsubscibe for the email address [redacted]:
Weekly Film Times email <p>Don’t miss out on the latest releases at Cineworld Cinemas, tick this box to receive the Weekly Film Times email. You will get the film times for your favourite Cineworld sent to your inbox every week so you can plan your next outing to the cinema.</p>
Button text: Remove
The responses:
@logorrhoea Very poor! But I am assuming lax attention to usability and would check it and click ‘remove’.
— Myf Nixon (@mockduck) January 11, 2012
@logorrhoea Loud, vituperative swearing, possibly followed by murder.
— Roger Hart (@RMH40) January 11, 2012
@logorrhoea unsubscribe, if I’ve clicked that far thats what I want to do. BUT if I had more than one sub with them I may only want to do 1.
— Chris Comben (@chriscomben) January 11, 2012
@logorrhoea Report the email as spam.
— Cennydd Bowles (@Cennydd) January 11, 2012
@logorrhoea Fire bomb my nearest Cineworld.
— Chris Harding (@The_Kraken) January 11, 2012
@logorrhoea shout GRRRR so loudly that next door’s dog starts barking
— Ali Turnbull (@fit_to_print) January 11, 2012