Hilary Osborne in The Guardian:
Rightmove says that in the first 10 days of 2012 it saw 44m searches on its site – a 27% rise on the same period in 2011. It says the increase is down to a shortage of properties on the market and highlights the “pent-up demand held back by ongoing mortgage famine”.
Really? Reeeeally? Hilary Osborne continues:
I think it maybe has more to do with the rise of smartphones, which allow you to casually check the sites at the same time as watching TV, or even while you’re standing outside a property with a For Sale board.
Odd that Rightmove should go with such a boring explanation of its data when it could easily – and justifiably, I reckon – have gone with a more press-friendly riff on how it makes it easy to find properties when you’re out and about, around a friend’s place or watching Yet Another Bloody Property Show on Channel 4.