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To follow up on my previous post – “Why do all the girls have to buy pink stuff and all the boys have to buy different colour stuff?” – my attention was drawn to this by Crispin Heath (Reigatian tweeter extraordinaire).

Pinkstinks is a campaign that targets the products, media and marketing that prescribe heavily stereotyped and limiting roles to young girls. We believe that all children – girls and boys – are affected by the ‘pinkification’ of girlhood. Our aim is to challenge and reverse this growing trend. We also promote media literacy, self-esteem, positive body image and female role models for kids.